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How to Improve Brand Authenticity in a BeReal Era.

BeReal app
BeReal, an example of a business that puts authenticity first!

Authenticity has become a buzzword in the world of branding, but what does it actually mean? Simply put, brand authenticity is the degree to which a brand stays true to its values, promises, and personality. Authenticity can be a powerful tool for building trust with customers, increasing engagement, and ultimately, driving business success.

In today's digital age, where social media allows for constant communication between brands and customers, brand authenticity has become more important than ever. People want to do business with brands they can trust, and that means being honest and transparent in all aspects of your business.

As a digital marketing agency, we at Evoke Digital Agency have helped many clients improve their brand authenticity. In this post, we'll share some of the key strategies we've used and show you how they can be applied to your business.

To illustrate the importance of brand authenticity, let's take a look at a successful case study - BeReal, a French photo-sharing app.

BeReal was founded in 2017 by two young entrepreneurs, Maxime and Victor. They wanted to create a platform that would encourage users to share real, unfiltered moments, rather than highly curated and edited images. BeReal's mission is to promote authenticity and to celebrate the beauty in imperfection.

BeReal's commitment to authenticity has resonated with its audience. Today, the app has over 1 million active users and has been downloaded over 5 million times. BeReal's users appreciate the platform's emphasis on honesty and openness, and the company's brand authenticity has helped it to stand out in a crowded market.

How to Improve Your Brand Authenticity

Now that we've seen the importance of brand authenticity, let's dive into some strategies for improving your own brand's authenticity.

  1. Be true to your values

Your brand values are the guiding principles that define who you are as a company. When you stay true to your values, you build trust with your customers and create a sense of authenticity. Make sure that your actions align with your values, and communicate them clearly to your customers.

  1. Be transparent

Transparency is key to building trust with your customers. Be open and honest about your business practices, including how you source your materials, how you treat your employees, and how you handle customer data.

  1. Use real images and videos

In a world where highly edited and curated images are the norm, using real images and videos can help your brand stand out. Show your products and services in action, and use real customer testimonials to showcase the value of your business.

  1. Engage with your customers

Engaging with your customers is a great way to build trust and foster authenticity. Respond to customer inquiries and feedback promptly, and show them that you care about their opinion

In today's digital age, brand authenticity is more important than ever. By staying true to your values, being transparent, using real images and videos, and engaging with your customers, you can build trust and drive business success. BeReal's success story shows that a commitment to authenticity can be a powerful tool for standing out in a crowded market.

Did you find this article useful? Click here to get in touch with our team so we can help you achieve all your business goals!


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